Toronto: There’s been some talk to sustain the dispute that displaying the date of the post in the SERP negatively affects clickthrough rates and consequently many experts consider that removing the post date can actually increase clickthrough rates.
What Is The Reason For This?
This whole thought essentially started when someone decided to coin the phrase “timeless” to explain content that is still relevant today as it was the day it was posted, which would then validate getting rid of the dates – kind of silly. Firstly, just because you remove the date on the blog post, that don’t make it changeless. Any schmuck can do that, and yes they might get more clicks but, that isn’t any sign that something is timeless or more appealing to the reader. Nor, in any case, grant you the capability to predict what will still be applicable in the future.
Will My Clickthrough Really Boost Up?
Now, as far as improved clickthrough is concerned, it depends. For instance if I am searching for new blogs to read on something as ever changing as a web platform like WordPress, that post you wrote long back in 2008, might not be my initial choice. In the other hand, if you happen to write for New York Times, then the date is quite helpful as the reader would see when the post was actually written. Then again, if I am writing fiction, those dates become completely unrelated.
Who’s to Profit?
So do you think you must take out the date on your post? Is it good or bad for SEO? Does it matter in any way? In some instances, yes absolutely. It’s a great idea, particularly if you don’t write that often or, if you are employing a custom WordPress website design for a regular static site.
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